gaming industry and IPv6 both servers and clients are under control of the same vendor client OS can be updated at ease, by new DVD/package releases for network gamers, network delays and jitters are critical #1 support phone calls to ISPs are about games if we implement a network game using "rakuten messenger" strategy, the world can change programming: will be easier, can focus onto IPv6-only world servers: can be smaller because clients will communicate directly clients: will behave just like before ISPs: will get tons of phone calls to support IPv6 natively customers will switch to IPv6-native ISPs # of clients: no limit - can sell 2 billion copies to friends in china and india be sure to translate messages into chinese and english!